We help accelerate growth for your business through of combination of marketing, user experience, product, and analytics.
We achieve this by messaging product value, becoming the voice of the customer, and determining the best distribution channels.
Voice of the customer
Through customer research and pilots:
We validate key product hypotheses, such as product-market fit, target customer, and pricing strategy
Create competitive overview of industry and products
Develop buyer persona and customer segmentation
Provide customer feedback to internal teams
Messaging product value
Develop product messaging and positioning framework
Develop and coordinate launch plans
Define product pricing
Create content and collateral communicating product value
Investigate and prioritize potential distribution channels
Ongoing testing, analysis and optimization of distribution channels to drive higher performance
Advise on the execution marketing programs